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Services

Google & Meta Ads

The point isn’t for as many people as possible to see your ad, but to reach the ones who have a reason to become your customers. We plan and run campaigns on Google, Facebook and Instagram, track what they bring in and optimize them based on real data.

Choosing channels

Google and Meta solve
different problems

Google Ads

When someone searches Google for a product or service you offer, the interest is already there. Google Ads puts your offer in front of potential customers at the exact moment they’re actively looking for a solution.

Especially valuable when you want to meet existing demand.

Meta Ads

On Facebook and Instagram, people usually aren’t looking for a specific product. But the right visual, video and message can catch their attention, present your offer and spark interest that wasn’t there before.

For introducing your brand to new audiences, presenting your offer and driving purchases.

Platforms

Google Ads

Search, YouTube and the Google network

Search ads

We show your offer to people searching Google for relevant products and services. We carefully choose the keywords, the ads and the pages people land on.

Shopping and Performance Max

For online stores and other suitable campaigns, we use Google formats that combine products, creative assets and automated ad delivery.

YouTube and Display

Video and visual ads that introduce your brand, product or service to audiences on YouTube and relevant placements across the Google network.

Measurement

We connect the available tracking tools to understand which campaigns bring in calls, inquiries, purchases and other key actions.

Platforms

Meta Ads

Facebook, Instagram and Messenger

Audience

We define who we’re talking to based on your product, market and campaign goal, and test different approaches to find the audience that responds best.

Creative and testing

A photo or video often decides whether someone stops on your ad. We test different visuals, messages and formats, then improve the ones that perform best.

Remarketing

We reach out again to people who have already shown interest in your offer, when the right conditions and data are in place.

Meta Pixel and Conversions API

We set up and verify the available conversion tracking, with the right privacy and consent settings, to give campaign optimization a more reliable foundation.

Budget

How we spend
your budget

First, we define what the campaign needs to achieve and how much it makes sense to invest. We don’t recommend a budget just because it’s typical; we look at it in relation to your goals, market and competition.

During the campaign, we monitor performance and adjust how the budget is allocated. If an ad or audience isn’t delivering the expected results, we change the approach. The budget should go where we have the strongest reason to expect a real business impact.

What the monthly report covers

  • How much was spent and on which campaigns
  • How many inquiries, purchases or other conversions were generated
  • The cost per result
  • What worked, what we changed and what we recommend next
Note

Campaign results don’t depend on the ads alone. The number of inquiries and sales is also shaped by the quality of the offer, pricing, competition, the website and how quickly potential customers get a response. That’s why we look at the entire journey from ad to conversion.

Questions

Common questions

Should we start with Google or Instagram?

It depends on what you sell and how your customers make decisions. If people actively search for your service, Google can be a good first choice. If your product needs a visual presentation or you want to reach a new audience, Meta may play a bigger role. Sometimes combining both channels works best, but that doesn’t have to be the starting recommendation.

Who owns the ad accounts and the data?

You do. We run campaigns through accounts where your company has the appropriate ownership and admin access. That way you stay in control of the budget, campaign history and data, no matter how long we work together.

What if ads bring in visits but no inquiries?

Then the problem may not lie in the advertising alone. We look at who the ads are shown to, what they promise and what people see when they land on the site. We review the landing page, the offer and conversion tracking, and suggest changes based on what we find.

Contact

Let’s launch
your campaign

Whether you’re investing in advertising for the first time or want better results from existing campaigns, tell us what you offer and what you want to achieve. We’ll suggest where it makes sense to start.